GlenCalc

Influencer rate calculator

Pricing by views is a simple way to start a negotiation. There is no official rate: the CPM here is your own assumption, and real prices vary widely by niche, platform and audience.

An example, not a market rate.

Your answer

Estimated price$800.00
Price per post before uplift$800.00
  • In the US, sponsored posts must be clearly disclosed. See the FTC guide linked below.

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How we worked it out

Updated as you change the numbers.

  1. Views ÷ 1,000 × CPM gives the price per post.
  2. Multiply by the number of posts, and add any uplift.

Method and assumptions

Price = average views ÷ 1,000 × CPM × posts × (1 + uplift).

Questions

What does a post with 40,000 views earn at a $20 CPM?

$800.

Sources

Method and figures checked on October 31, 2026. Every worked answer on this page is covered by an automated test. Found a mistake? Tell us.

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