Engagement rate shows how many people interact with a post. It is usually measured against followers, or against views on video platforms such as TikTok. Use averages across several posts to judge an account.
Engagement rate by followers: 4 %
Your answer
Engagement rate by followers4 %
Total engagements
1,000
Platforms and tools count engagement differently, so compare figures measured the same way.
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How we worked it out
Updated as you change the numbers.
Add likes, comments, shares and saves.
Divide by followers (or views) and multiply by 100.
Method and figures checked on October 31, 2026. Every worked answer on this page is covered by an automated test. Found a mistake? Tell us.
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