GlenCalc

ROAS and conversion calculator

Enter a campaign’s results. Break-even ROAS tells you the minimum return needed to cover the ads at your gross margin.

Your answer

ROAS3.6 : 1
Conversion rate2.4 %
Cost per order$20.83
Cost per click$0.50
Break-even ROAS2.5 : 1
Gross profit after ads$880.00

Worked out in your browser. Nothing you type is sent to a server.

How we worked it out

Updated as you change the numbers.

  1. ROAS = revenue ÷ spend. Conversion = orders ÷ visitors. Break-even ROAS = 1 ÷ gross margin.

Method and assumptions

At a 40% margin each dollar of revenue earns 40¢ to spend on ads, so you need at least $2.50 of revenue per ad dollar to break even.

Questions

Is a 3.6 ROAS profitable at 40% margin?

Yes: break-even is 2.5, so $2,000 of ads returning $7,200 leaves $880 of gross profit.

Sources

Method and figures checked on . Every worked answer on this page is covered by an automated test. Found a mistake? Tell us.

Embed this calculator on your site

Free to use. Paste this where you want the calculator; it runs in your visitors’ browsers, sets no cookies and sends nothing to us.

Related calculators