How we worked it out
Updated as you change the numbers.
- Margin = (price − cost) ÷ price. Markup = (price − cost) ÷ cost.
- Price for a margin m = cost ÷ (1 − m). Price for a markup k = cost × (1 + k).
Method and assumptions
Margin and markup describe the same profit against different bases, so they are never equal. A 50% markup gives a 33.3% margin; a 50% margin needs a 100% markup. Retailers usually talk in margin; many trades price by markup.
Questions
What is the margin on an item that costs $40 and sells for $60?
$20 profit: a 33.33% margin and a 50% markup.
Sources
Method and figures checked on . Every worked answer on this page is covered by an automated test. Found a mistake? Tell us.